Compare · Paddle Retain
Updated September 2026
Keep vs Paddle Retain (formerly ProfitWell Retain).
Paddle Retain recovers failed payments and reduces cancellations. Its sibling, ProfitWell Metrics, is free subscription analytics with a login-based churn score. Keep reads product usage from your analytics and alerts on paying accounts at risk.
Side by side
| — | Keep | Paddle Retain / ProfitWell Metrics |
|---|---|---|
| Core job | Detect at-risk paying accounts from usage | Retain: recover payments and cancellations. Metrics: analytics |
| Failed-payment recovery | No — alerts your team | Yes (Retain) |
| Cancel flows | No | Yes (Retain) |
| Usage signal | Your product analytics (PostHog) or activity API — any event you choose | Logins, via ProfitWell's own JS snippet (Metrics) |
| Churn risk score | Risk reasons per account, ranked by MRR | Likelihood-to-Churn score after about 60 days of data (Metrics) |
| Billing sources | Stripe, AbacatePay, Asaas | Paddle Billing; standalone: Stripe, Chargebee, Recurly, Braintree, Zuora |
| Pricing | From $39/month (Starter), by monitored MRR; every feature in every plan | Retain: included with Paddle Billing, or from $500/month standalone. Metrics: free |
When Paddle Retain is the better fit
If you bill through Paddle, Retain is already included, and recovering failed payments automatically is the fastest revenue you can win back. ProfitWell Metrics adds free subscription analytics with a churn score based on logins.
When Keep is the better fit
If you bill through Stripe and already measure usage in PostHog, Keep uses those events directly — not just logins — and needs no extra snippet in your app. It flags accounts that dropped usage, went silent, never started, or stopped using the feature they relied on, and posts each to Slack with the MRR at stake and the account owner.
Questions
- Is ProfitWell Retain still available?
- It is now Paddle Retain, after Paddle acquired ProfitWell. It is included with Paddle Billing and sold separately for other billing systems.
- Can I use Keep with Paddle Billing?
- Not today. Keep reads revenue from Stripe, AbacatePay, and Asaas.
Other comparisons
Use the usage data you already have.
Connect Stripe and PostHog and see which paying accounts are slipping.